When you think about working around the house, you think about hard tools – a hammer, screwdriver and everyone ought to own a cordless drill. When you own a business, you need to gather a completely different set of tools. What’s exciting about business today is how many tools are available online, and many are [...]
- June 30th, 2009One of the most effective marketing tools is customer testimonials like:
In addition to doing the work, our handyman explained why the damage to the deck occurred and what the necessary repairs were. He also explained how we could prevent the same problem from recurring. At the same time, our handyman pointed out other areas that [...]
By Joy Gendusa
Little Kids Ask Until They Get What They Want
Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I’ll be good for a whole year. I promise. Just give me a dollar. I won’t ask again for a long time. Pleaseeeeee!
Regular, [...]
By Joy Gendusa, Postcard Mania
What Really Makes Your Postcard Mailing Successful?
The biggest single factor in the success of your postcard mailings is who you send your postcards to. You need a list of people or businesses to send your postcard offer to. This can be a list of existing customers or prospects who have inquired [...]
The following article by Adrienne Moch was published at WomensMedia.com. It does such a nice job of demystifying the task of writing for business, that I wanted to share it here.
Could you be writing your way out of business? It’s a possibility…if you lack the ability to communicate well in your written marketing materials, which [...]
HubSpot has some great and FREE tools to analyze your web site and give you feedback plus recommendations on how to improve your site. Today I found a new tool that analyzes what you are writing! While it’s focus is on better press releases, I’ve had fun pasting some of my blog posts into the [...]
- April 12th, 2009Wow, what fun to read about gobbledygook words today, bringing back childhood memories. Did we use the term to describe collections of things that didn’t have any other word that worked?
Many bloggers work hard doing keyword research to identify the best words to use in our writing, i.e. to get more search value for the [...]
Active Rain (email me, tinagleisner@pobox.com for an invitation) is a wonderful community of 140,000+ people involved in all aspects of real estate, mostly realtors sharing ideas, success and helping each other grow their businesses. I visit often and learn so much …
Today I read a funny article, all about a reporter interviewing realtors. His agenda [...]
If you’re reading this article, you have a computer. If you have a computer, it’s likely you use some type of eMail program.You probably don’t remember when you started using eMail. You were probably relieved just to get it working so you could communicate with friends or colleagues.
The easiest eMail marketing technique is within [...]
OK, I admit I’m not a marketing guru … yet. I now understand that IBM marketing reps are really sales reps but marketing rep sounds better? I’ve also learned that every small business owner is first and foremost, a sales person, and I’m learning that the first thing I’m selling is myself.
So when I [...]
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