What is a GobbledyGook Word?
Posted April 12th, 2009 by tinaWow, what fun to read about gobbledygook words today, bringing back childhood memories. Did we use the term to describe collections of things that didn’t have any other word that worked?
Many bloggers work hard doing keyword research to identify the best words to use in our writing, i.e. to get more search value for the time we’re investing.
How funny it seemed to read about those words we should NOT use. Why? These GobbledyGook words should not be used because … they’re overused and don’t communicate well. They are the subject of recent research by marketing guru David Meerman Scott (The New Rules of Marketing & PR) and he calls them meaningless phrases.
How did David come up with these phrases? He analyzed 711,123 press releases?Now that is dedication! You can read more about the research and what David learned at Dow Jones Insight.
