Archive for December, 2007

• Massachusetts Conference for Women:

  Called a friend earlier this month and learned she was exhibiting at the 2007 Massachusetts Conference for Women so in typical fashion, I volunteered to help so I could learn more about events and exhibiting. The conference brought together an amazing group of high powered women who have succeeded in a wide range of professions, [...]

  - December 30th, 2007
• Networking at Events:

  I attended the Massachusetts Conference on Women a few weeks back and met an amazing number of successful women. Women who have started their own businesses, have written books and/or been published in national publications. They’re also interested in giving back to women as they did on some incredibly powerful panel sessions, i.e. the last [...]

  - December 30th, 2007
• Marketing to Women:

  On Tuesday I had the opportunity to attend the 2007 (3rd annual) Massachusetts Conference for Women. I’ll be writing more about this conference over the next few weeks as I picked up books by some of the speakers. Right now I just want to log the items in the "goody bag" as unfortunately, I didn’t [...]

  - December 16th, 2007
• How to Ask Customers for Referrals:

  We enjoy interacting with our customers and do an excellent job of focusing on their needs. It is also fair to leverage these conversations to help build our business. Here are typical excuses for not asking for referrals … and ideas to help you overcome these hurdles. Because your customers already know and trust you [...]

  - December 9th, 2007