Archive for June, 2007

• Women’s Role as Chief Purchasing Officer (CPO):

  Marti Barletta, founder of The TrendSight Group, says “Women are the CPOs (Chief Purchasing Officers) at home and in the workplace. They control more than 80% of all consumer purchases and represent more than half of corporate buyers.”
  I love the CPO title! It clearly and elegantly communicates a key role that women play in [...]

  - June 28th, 2007
• Making eMail More Effective:

  Have you ever been part of a group and received 30/more copies of essentially the same info? This happens to me about once a month. I want to offer advice on e-mail protocols but there’s never been enough time to think it through & figure out what to say.
  How wonderful it was to find [...]

  - June 18th, 2007
• Shifting Marketplace Trends:

  I’ve often read about the need to watch for even minute changes in the marketplace but never really understood this well. An article in the Wall Street Journal titled "The Bargain Bride," provides a great example of numerous changes in a market we can understand. The wedding gown business is relatively stable with 2.1 million [...]

  - June 17th, 2007
• Distinguishing Yourself: What’s Your Story?:

  Found this article in my Pepperdine University newsletter. Written by Grace Moniz, founder of Career Insights, there are lots of good insights/ideas for business owners.
  Have you ever been captivated by a speaker/preacher/facilitator – and were able to recall years later key points from the talk? What made the presentation so memorable? Most likely, stories [...]

  - June 17th, 2007