Archive for February, 2007

• What is Your Personal Brand?:

  When I first opened My Handyman, Kathleen Soldati (now Marketing Director for The Music Hall in Portsmouth, NH) suggested I develop a public personality to personify my business. I wasn’t ready for this having always been the leader "behind the scenes." Last week Kathleen was a guest speaker at  my Leadership Seacoast class. What fun [...]

  - February 13th, 2007
• Effective e-Mail – Getting Someone to Open it!:

  It’s not enough to write a great newsletter. You’ve got to motivate your target audience to want to read it. The subject line in your e-mail/newsletter is key to creating this motivation. Read what Gail Goodman, CEO of Constant Contact (my e-Newsletter tool) shares about Getting the Subject Line Right Part 1.
  Note: My blog post [...]

  - February 9th, 2007